Sunset Boulevard- 8-11-1950

DATELINE: August 11, 1950
Holly: Welcome back, Loyal Listeners. Here we are at the famous Radio City Music Hall in New York City awaiting the world premier of the film, Sunset Boulevard. Isn’t this exciting, Robb? Robb? Robb! Get away from those Rockette Posters and get over here … we’re on the air!
Robb: Huh? Oh, yeah, sorry. Yes, this is indeed a monumental day, Holly, the day when everyone will be able to see Linda Lovelace in her first starring role …
Holly (interrupts, whispering): Robb, snap out of it, man! Check the date on Zigly!
Robb: Oh … yes...um, of course, we’re here to watch, uh, for celebrities entering the Music Hall for the premier of Sunset Boulevard.
Holly (still whispering): Stay with me or I’ll have Zigly pop you back to before they had talkies. (Aloud) Robb and I saw the first screening of this motion picture in Evanston, Ill. The opening scenes were greeted with riotous laughter. Poor Billy Wilder, director of the film, couldn’t believe it. He was literally sick to his stomach. He meant this film to be taken seriously.
Robb: It seems the audience thought that conversation among corpses in the morgue a bit ridiculous.
Holly: Whatever Mr. Wilder did to revise that opening scene has to be a vast improvement over the original. I kept waiting for Abbott and Costello to leap off a slab and do the Hokey Pokey.
Robb: It was pretty hokey, all right. The rest of the film suffered because the audience couldn’t get past the first scene.
Holly: And that was a shame, because the story and the acting in this film are nothing short of phenomenal. Some of our listeners may not know that the role of Norma Desmond was first offered to Mae West.
Robb: Mae West? What, Come up and see me sometime on Sunset Boulevard?
Holly: Yes, Robb, it certainly would have been a totally different kind of movie had Miss West accepted, but she turned it down. Wilder had initially envisioned an outrageous satire on ambition that would unmask the politics of Hollywood. When West declined the part, the project took on a different tone and the character of Norma evolved into its tragic, faded-glamour queen concept.
Robb: I understand the role was then offered to Pola Negri, the famous silent film star and former lover of Rudolph Valentino. Wilder changed his mind after speaking to her on the phone. She had such a thick Polish accent he could barely understand her.
Holly: They then approached Mary Pickford. Can you imagine America’s Darling as Norma Desmond?
Robb: I can’t, and apparently neither could they after thinking it over. Speaking of Norma Desmond, here comes the woman of the hour, Miss Gloria Swanson. (Calling) Miss Swanson? Can you spare a few words for our audience?
Gloria Swanson approaches, wearing a black pillbox hat with short veil and a fur wrap over her evening gown.
Holly: Hello, Miss Swanson, and thank you for taking a moment to speak with us.
Gloria Swanson: Good evening.
Robb: Can you tell us how you were offered the role of Norma Desmond?
G.S.: Mr. Wilder telephoned me about it.
Holly: Is it true he asked you to make a screen test for the role?
G.S.: Yes, it is, to my great annoyance at the time.
Robb: What did you say to him when he asked?
G.S.: I said, ‘What the hell do you have to test me for? You want to see if I’m alive, do you? Or do you doubt that I can act?’
Holly: I take it you eventually agreed to do the screen test.
G.S.: My friend George Cukor talked me into it. He told me that this was the greatest part of my life and I’d be remembered for this part, so I relented.
Robb: And we’re certainly happy you made that decision, Miss Swanson. No one else could have done Norma Desmond justice.
G.S.: Thank you. I must be going now.
Holly: Thank you again, Miss Swanson.
Robb: She’s quite the lady, isn’t she?
Holly: I’ll say. Try to remember that LADY business the next time your eye goes roving.
Robb: I think we should move on to the male lead.
Holly: Wilder originally cast Montgomery Clift as the young writer, Joe Gillis. Two weeks before filming began, he dropped out, fearing he couldn’t be convincing making love to a woman twice his age.
Robb: And that’s when they cast 31-year-old William Holden. When she was told about it, Miss Swanson worried that their age difference wouldn’t be pronounced enough. When it was suggested she be made-up to look older, she told them to use make-up on Mr. Holden so he’d appear more youthful.
Holly: Whoever ended up with the make-up job, Bill Holden is screamingly handsome in this film, as usual....
Robb: Down, girl!
Holly: At least I don’t drool over good-looking men.
Robb: Neither do I, Holly dear. I only drool over luscious women.
Holly: You’re full of beans, my boy. Speaking of beans, the original scripts of Sunset Boulevard carried the title "A Can of Beans" so as not to reveal the true nature of the project since it was, after all, an expose of the movie industry.
Robb: And from what we’ve heard, they should have called it A Can of Worms. Many Studio Executives were outraged, to put it mildly.
Holly: Just so, Robb. Upon seeing the film, Louis B. Mayer was not exactly enthralled. When Wilder approached him at a lavish dinner party in Mayer’s home, Mayer screamed, "You bastard! You have disgraced the industry that made you and fed you! You should be tarred and feathered and run out of Hollywood!"
Robb: This being a family show, we can’t repeat Mr. Wilder’s response, but we can report a rumor from a good source that Mayer’s reign at MGM will soon be over.
Holly: You know, some folks just can’t take reality. Like men who imagine they could win the affection of a glamorous Rockette.
Robb: You talking about me, Holly?
Holly: If the shoe fits …
Robb: I’ll ignore that remark. Getting back to the production of Sunset Boulevard, Billy Wilder was called upon to direct two other directors. The great Cecil B. DeMille, who plays himself in the film, and Erich Von Stroheim, who plays Max and was himself a promising director of the silent era.
Holly: That must have been some challenge for Mr. Wilder. Wonder how he pulled it off?
Robb: Wilder has stated he made an agreement with Mr. DeMille. He wouldn’t tell DeMille how to direct Samson and Delilah, and Mr. DeMille wouldn’t tell Wilder how to direct Sunset
Boulevard. As for Von Stroheim, he made endless suggestions, and his memory of Hollywood lore contributed to the authenticity of the film.
Holly: One of the major problems for Von Stroheim was the fact his role required him to drive the Isotta-Fraschini that Norma owns in the film. He did not know how to drive and had no sense of coordination. During the scene where Norma makes her return to Paramount Studios, the car was actually pulled by several men with a rope. Von Stroheim still managed to hit the gate.
Robb: Reminds me of the driving of someone I know.
Holly: If that remark was aimed at me, Robb Starr, I’ll have you know I’m a much better driver than you are.
Robb: Okay, if you say so.
VOICE FROM THIN AIR: We’re interviewing other Jumpers today.
Holly: Ahem. Well folks, I see it’s time for the revised production of Sunset Boulevard to start. Without even seeing the new beginning, I’m giving this film 5 Stars. I have a feeling this one will go down as one of the all-time greats.
Robb: That’s one thing we can agree on, Holly. 5 Stars all the way. Whatever you do, Loyal Listeners, don’t miss this movie.
Holly: Bye-bye, now!(Whisper) Robb! Will you please get away from the Rockettes!
Message from the Editor:
The quotes contained herein are accurate, as are the bits of trivia. The opinions expressed are strictly our own. We would love to read your comments on "Sunset Boulevard". No, you don't need to go to Hollywood to do so, just add a post here. We would also love to hear suggestions for future visits to other "premiers".
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